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Accelerate Automotive to Release Automotive E-Commerce Documentary
The Masters Series: Automotive E-Commerce Examines Dealer Best Practices Across the US
Salt Lake City, UT/November 13, 2007 -- Accelerate Automotive announced today that it will be releasing a documentary on automotive e-commerce best practices later this month. The DVD-based production, entitled “The Masters Series: Automotive E-Commerce,” focuses on successful dealers and the structures and processes they use to make Internet marketing and sales an increasingly valuable part of their business.
This documentary represents a year of hard work and the contributions of dozens of e-commerce experts and dealers, "said Jared Hamilton, founder and president of Accelerate Automotive. "It provides an extensive analysis of the market based entirely on the actual experiences and successes of dealers and other experts who have found the most effective ways of thinking about the Internet, and who have put that thinking to work.

According to Hamilton, the documentary has a very specific educational purpose. “Viewers will find it inspirational and energizing,” he said, “but its primary aim is to help dealers understand the evolving market we operate in and leverage all the innovative ways of profiting from it.”

Hamilton emphasized that the documentary is much more than a “how-to” guide. “There’s no such thing as a one-size-fits-all e-commerce strategy,” he said. “Each dealer has to develop a plan that works with the dealership’s culture and the dynamics of the local market. Our project begins by looking at the wide variety of practices that can work well. Then we make sense of this variety by showing what is common to all these approaches, what general forms they take, and which forms are best suited to different kinds of dealerships.”

The documentary will be screened for the first time on November 29 in San Francisco. More information can be obtained at www.accelerateautomotive.com, or by calling 801-502-6321.

About Accelerate Automotive
Founded in 2006 by Jared Hamilton and Trevor Hill, Accelerate Automotive is a research and production firm that studies successful automotive dealerships and creates original educational materials that help dealers develop effective ways of thinking about all the parts of their business, including specific trends and challenges.

More About "The Masters Series: Internet E-Commerce"

This documentary is based on interviews with dealers and other experts, including Dean Evans, Ralph Paglia, Dennis Colome, Rafi Hamid, Allan Cooper, Gary Mocotte, Kevin Root, Adrian Madland, Phil Dupree, Paul Taylor and more.. Organizations represented include Google, eBay, UC Berkeley Haas School of Business, NADA, Autobytel, Cobalt, CarsDirect, Izmo, Dealix, and Polk and many others.

About The Masters Series

The Masters Series is a collection of documentaries, all relating to the automotive sales industry, that is being planned, researched, produced, and distributed by Accelerate Automotive.

Contact

Jared Hamilton, President, Accelerate Automotive
801.502.6321
jared@accelerateautomotive.com
Accelerate Automotive
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