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The Masters Series, Automotive eCommerce is a dealer documentary about the most successful Internet strategies, technologies and best practices dealers are using today to leverage the power of the internet.

The production starts with a candid discussion about the facts and figures regarding the Internet's effects on our industry; it dispels the misconceptions and presents the true facts regarding the opportunity facing us dealers.  It then follows two dealer operators around the country as they meet with the brightest and most successful people in the world of automotive eCommerce to be tutored on how to realize your dealership’s online potential.
5 Organizational structures
7 Process points
14 Marketing Disciplines
1 Cultural differentation
   
 
 
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