Who is Accelerate Automotive?

Accelerate Automotive consists of two dealer operators and a team of professional cameramen, editors, programmers and designers. We are dealer operators, which give us a unique perspective and passion in our research and production methods.

 

What is The Masters Series, Automotive eCommerce?

The Masters Series, Automotive eCommerce is an exploration into the best practices, strategies and technologies employed by top eDealers today. It is a tremendous opportunity to learn from the best, and fully comprehend what it takes to harness the full potential of the internet for dealership growth and profitability. 
This documentary explores Internet retailing from a dealer’s perspective as we met with over 30 of the most celebrated industry experts and quizzed them about what it takes to be successful online. The media covers the facts, dispel the myths and outline the proven secrets to online success. 

What topics are covered in The Masters Series?
We covered everything relevant to a dealer being more successful by using the Internet including:

• The history of the auto industry, the history of the Internet and how the industry has reacted to this new and emerging technology.

• The economic impact the Internet has had on our industry.  (Are grosses smaller online? Are dealerships more or less profitable because of the    internet? Does web marketing really cost less?)

• The Internet opportunity for dealers regardless of franchise or location.

• The 14 marketing disciplines dealers have available to boost their presence on the web.

• The 7 common process points in high performing stores to raise closing rates

•The 5 organizational structures used in the industry to scale growth.

• The 1 cultural differentiation all the highest performing stores have

• Where the future is headed and how dealers can be prepared for it.

How can I view the media?

The Masters Series Automotive eCommerce is available in a DVD package with the ffeature documentary and 7 special features covering the hot topics facing dealers today.  The special features include: Search, Maximizing Value of third party leads, Increasing your web site's Conversion Rates, Marketing Tactics, and how to lead the cultural change in your dealership 

In addition we have approximately 30 hours of follow up media, including the full interviews with the “Masters” available in our Media Center.