The Masters Series, Automotive eCommerce is a documentary by two dealer operators who traveled the country the meet with the most successful experts and learn the secrets to internet success. This multi-DVD set explores the strategies, technologies and best practices proven to grow one's internet sales and dealership’s profits.

This product includes 3 DVDs filled with the most complete and conclusive educational materials available for dealers today! It includes a 45 minute feature documentary perfect to motivate and educate all levels of management. It covers:
•The history of the auto industry and the internet and how they converge.
•The questions most dealers have about doing business online
•We define and explore the 14 marketing disciplines dealers have proven successful to connect them with more customers.
•The 5 Organizational structures dealers are using to grow their business as they increase sales regardless of economic conditions.
•The 7 common process points in high performing stores that when executed align your dealership with online consumer behavior and maximize closing rates!

The DVDs also include over 7 specialized tutorials by the industries foremost experts on the hottest topics in the internet:
•Search engines and how to use them to sell more cars.
•Maximizing the value of 3rd party leads.
•Optimizing your web site for maximum conversions.
•Executing the perfect process.
•Next generation marketing tactics: Blogs, Video, Viral and social networking.
•Web 2.0. What is it and how can I as a dealer leverage it?
•Leading the conversion in my store to adopt a more internet savvy culture.

If your store is looking to increase internet sales and profitability, his DVD set is a MUST!